UEA
Students’ Union

uea.su

Brief
The Union of University of East Anglia Students’ visual identity had become dated, tired and inflexible. A new identity was developed, quickly and with minimal expense. The identity was to reflect the students at UEA and help improve the Union’s presence and engagement across campus.

Student Focus
Over a 10 month period, focus groups were held with students, staff and hard-to-reach groups, to come up with a fresh new identity that reflects the way the Union is now.

From the Ground Up
From concept to implementation, the new identity was formed totally in-house with only signage and print outsourced.

Structure
We started from scratch, creating new mission statements and directorates within the organisation. Stripping back everything and creating a new personality and tone of voice, using the feedback gathered from focus groups.

Project included:

• Animations

• Branding

• Campaign

  development

• Digital campaigns

• Installations

• Logo creation

• Merch design

• Print design

• Signage