Qube Algo

qubealgo.com

My Role:

Project Lead (Senior Brand Designer at Shoreditch Design Studio)

The Output:

• Branding

• Collateral Design

• Design System

• Pattern design

• Website design

  
  
  
  

The Project:

Qube is a new software development tool to help build customisable e-trading platforms. Their framework enables rapid prototyping and developing a sophisticated and customisable electronic trading solution. With a digital product that provides solutions with code and AI at the top of the game - Qube needed a dynamic new brand. They approached Shoreditch Design looking to up their game with a complete visual rebrand and a new website.

We worked to play on their name, "Qube", and create a logo that embodies their service and has multiple uses within the brand's assets. We developed a series of shapes pulled from the typography in the word mark, which can be combined in various combinations and colours. After creating the structure behind the brand's visuals, we created a series of assets: LinkedIn banners, post templates, email signatures, and more. Using colours and shapes, each of these assets embodies the brand's clean and bold aesthetic.

The Concepts

The Final Brand