– Lucid
Lucid Production Music
/
Brand Identity
/
2021
/
Lucid Production Music / Brand Identity / 2021 /
Lucid Production Music
My Role:
Designer (Freelance)
Project included:
Branding
Colour development
Digital design
Layout design
The Project:
Brand development for Lucid Production Music, a bespoke music catalogue that specialises in music for media - curated by creatives, for creatives.
The Brief - A versatile and adaptive design to showcase music from all styles and genres that feels fresh and packs a professional punch.
The Concept - Reflecting the symmetry of an old Compact Cassette tape and taking on the shape of many other audio formats, such as vinyl and reel-to-reel; the logo uses perfect circles to create the letter forms with a flowing underline linking everything together.
““
Emil’s integral contribution to the Lucid brand is invaluable. His unique ideas and artistic vision doesn’t only hit the mark across the board, but every concept screams identity and personality - down to the last detail.”
