Real Time Aid

realtimeaid.org

My Role:

Designer (Freelance)

Project included:

• Branding

• Digital design

• Layout design

• Pattern design

The Project:

Brand development for Real Time Aid, a charity looking to remove the red-tape, administrative burden and bureaucracy inherent to the international aid sector, to allow excellent projects to flourish.

The Brief - A recognisable mark to identify the Real Time Aid teams digitally and on the ground.

The Concept - Working with the intentionally renowned ‘plus’ mark for aid, the unique ‘RT’ brandmark represents all aspects of the wordmark. Pulling focus to the ‘R’ using block colour, with the rest of the plus shape being made up using a bold stroke. The ‘R’ can be used independantly as an image window or background shape tool, and an outlined version of the brandmark can be tiled to create a flexible pattern.