Pivotal

pivotalproject.io

My Role:

Project Lead (Senior Brand Designer at Shoreditch Design Studio)

The Output:

• Animation

• Branding

• Digital design

• Collateral

• Website design

The Brief:

To design a new brand identity for Pivotal; an integrated project delivery software, giving engineers, EPCs, and owners a single platform to connect their team and processes. Delivering on-time and accurate proposals that they can learn from.

The Concept:

Dialling in on the double meaning of pivotal, we created a flexible word mark that represents both the fluctuating nature of project and data management and the central pivotal point in which all areas of a project are managed.

The icon can adapt and change, affecting everything around it, from imagery to data, whilst still retaining an identifiable form factor. Culminating in an identity that can work across various touch-points, yet still be recognisable as Pivotal.