Ramblings of a Blonde
Visual identity for Ramblings of a Blonde, the beauty and lifestyle blog by Abi Pursey.
A versatile identity that expresses the ‘handmade’ nature of the blogging process with a professional, robust and quality output. The use of brush strokes and paint dribbles within the identity add a layer of personalisation, which allows the blog to come across as friendly and approachable, even before reading the content.
Both digital and print designs were created, from blog thumbnails and animated script intros to website layouts and business cards.
