In the eyes of many people, a brand is a logo, something to identify a product or company visually. Branding is much more than this; from the address format on a headed letter, to the way in which teams communicate verbally and through online content.

The modern attention span is that of seven seconds. The ways in which we communicate need to develop to accommodate this. Many short forms of digital content such as video and animation are becoming commonplace across all branding and marketing campaigns.

As a result I have developed skills across both digital and print, working from small individual marketing asset production, to large organisation-wide re-brand projects. 

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